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FitFlop Footwear is engineered with patent-pending Microwobbleboard technology built into a multi-density midsole that makes your legs muscles work harder than they do in standard-style trainers/sneakers or shoes. Created by Senior Lecturing Biomechanist Dr David Cook and Darren James at London's Southbank University, all you have to do is wear them and you get a workout while you walk ™.
FitFlop sandal, boot, and shoe wearers have also reported feeling relief from plantar fasciitis, heel spurs, lower back and scoliosis related pain, lower limb swelling, and aching hips, knees and ankle joints.
When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).